Live show or live broadcasts are favored by platforms such as Facebook, Youtube, Periscope or Instagram, which promote their display.
Here are a few keys to get your live show to hit the bull’s eye and make it a success. Don’t do a live show until you have learned these indispensable tips.
To make your live broadcast a success, you must master the live show before, during and after the broadcast.
Before the live
Plan your live broadcast correctly. Choose the right time for your live broadcast, to get the maximum number of people. On Facebook, you can use the Facebook Insights tool to identify the period when you have the most followers online.
Rehearse your live show before you go live in order to get the best performance. It’s not necessarily a question of scripting your performance, but simply of being fluid and knowing what you’re going to say. You can even film this rehearsal to identify areas for improvement.
Make sure your live performance takes place in the right environment. This means: a good network connection with lots of bandwidth and silence to do your live in the best conditions. Do some scouting before you start.
To get the most out of your audience, do a little teasing before your show. Tell your audience that something is going to happen in a few days. Count down the days until you go live.
Better yet, spark curiosity by saying that you’re going to reveal something important. And of course, keep your promise. Just before you go live, place an ad on Instagram and Facebook saying that you’ll be live soon. You can advertise on your teasing campaign for a fee to reach more people.
Choose an intriguing video description that generates interest and attracts clicks. Add the word “live” or “live” to your description.
During the live
Your challenge is to keep your audience engaged from start to finish. In the beginning, you may not even have anyone. It doesn’t matter.
Your audience will grow for the first 10 minutes. Be especially interesting and entertaining then. Even if there are only a few people, think about replay and give the best performance.
Enter the live show with a catchy phrase like “In a few moments, I’m going to make a slightly embarrassing confession…” and introduce yourself. People want to know who you are. Tell stories, personal stories if possible. Think about creating a visually appealing live performance. For example, work especially on the background scenery.
This will help you capture the interest of the audience. But that’s not all. Also add some visual effects during the live show, such as intriguing titles or subtitles, or animated transitions. Ask members of your audience to share the live show with their friends.
Make your live show interactive by interacting with the people watching. For example, ask your audience a question such as “Where are you from” or “What’s your favorite pizza?” and list the answers live by naming people by their first name. This also helps to get the attention of people watching you. Also say, live, that you will answer the questions that are being asked.
This will allow you to provide solutions to queries and questions that come from the chat feed or your Facebook page. During the live broadcast, sometimes also talk to people watching the replay, i.e. the recorded version of your broadcast.
Make live formats long enough, i.e. between 20 and 30 minutes, in order to have a sufficiently dense audience. To boost attention, if you are filming with a cell phone, you can alternate from one camera to the other, either capturing with the one in front of the phone as a selfie or filming with the camera in the back. This will make your live more lively.
If the objective of your live is to sell a product or service, do not make aggressive sales. Give tips and advice, possibly involve an expert and your current customers who will give a testimonial. Suggest the product with a call to action, without hard selling.
Finally, at the end of your live show, tell people what to do. For example, buy your product, follow your Facebook page, your Twitter account or join your mailing list. That way, they will continue to follow you and you will grow your audience.
The live broadcast is over, but that’s not all. The rest is still to come, that is to say :
After the live
This will involve promoting replay (the recorded version of your live broadcast) to increase the number of people watching your recorded broadcast on Youtube, Instagram or Facebook. Take the opportunity to edit the title and description to make them more punchy.
You can invest in a paid promotion campaign to send targeted traffic on the replay recording.
Finally, analyze the results to find out who watched your live and when people picked up. This will help you improve for next time.